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More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.

According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.

If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.

With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.

Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.

Online dating services are now the second most popular way to meet a partner.

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